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Nature and rural charm are the best ways to describe what the Westfjords have to offer.  For many years the destination Westfjords has been like a hidden treasure in Iceland.  The magnificent natural settings include 3 of Europe‘s largest bird-cliffs, one of which is the most Westerly point of Europe.  The ocean and the deep fjords play a big part in the region´s identity and recent investments in ocean related tourism such as sea angling has provided a significant growth spurt for the tourism economy.

Tourism is a growing sector in the region and is far from being within the context of “mass tourism” and probably will never reach such levels, due to the simple fact that such a destination would not have the rural charm and untouched pristine nature that has ignited the tourism growth. The popularity is such that the region is now one of the top ten most interesting places to visit according to Lonely Planet guide (http://www.lonelyplanet.com/usa/travel-tips-and-articles/76174).  This recognition is important but equally important are the opportunities)


 Due to the region being rural (approx. 490 km drive to Reykjavik) it is as self sufficient as it can be with all the necessary trade and service to be found in Isafjordur, the capital of the region.

Tourism is a relatively young sector and needs further investment and improvements.  Most apparent is the need for long term investments in 4-5 star hotels throughout the region and investments in tour operators or businesses that provide tourists with a unique experience of the Westfjords.    The latter can be in various forms; adventure tours, bird watching tours, arctic fox watching, boating tours, glacier adventure tours e.t.c.